October 18

Copywriting, editorial and consulting


Writing Consultant
In brief

Good writing makes business sense. It’s shorter. It’s quicker. It’s unambiguous. And it can be learned, provided we first unlearn the bad habits acquired from old-fashioned bosses or ill-trained bloggers.

Sydney-based writing coach Stephanie Oley offers several tried and tested frameworks designed to lift your writing techniques. Workshops range from in-house to public and motivational.

Drawing on her background in magazine journalism, radio and copywriting, Stephanie’s original courses include marketing, business, media and presentation writing, complete with original workbook.

Any course can be customised. All come with rigorous upfront client consultation and post-workshop feedback.

Did we mention?

When not consulting, Stephanie is creative partner at The Offices, where you’ll find her latest copywriting across a range of media. Offline, Stephanie stays busy exploring her passion for design, culture and community, and rambling about Sydney with her young family. She has several fiction manuscripts in progress.


Scribbles from Stephanie's notepad 


Stephanie offers a mix of in-house and public writing workshops, all replete with her original textbooks. Talk to her about customised writing, speaking and editing gigs too.


1. In-house workshops

Got six or so people in need of training? Or a very specific brand voice, project or goal to develop? Ask about the bespoke workshops, where Stephanie’s core presentations are adapted to carry examples from your organisation or industry.

Email moc.yeloeinahpetsnull@olleh to request a brochure on copywriting for marketers, writing for business, writing for the media and delivering a presentation. Rates are shown for full-day, half-day and hourly training.

2. Public workshops

Since 2006, Stephanie has presented several full-day writing workshops at The University of Sydney’s Centre for Continuing Education. Click on the links below for course descriptions, rates and upcoming dates.

Persuasive Marketing Materials

Effective Business Reports

Write and Promote a Media Release

3. Speaking

Whether you need a presentation for humour, hype or help, Stephanie’s extensive public speaking experience places her comfortably in front of any audience. Perhaps you want your people to get excited about writing better, or need a workshop on effective emails or better online bios? Just ask about the possibilities.

4. Writing

Long and short, content and catch-lines, websites and wobblers: Stephanie’s writing folio spans various formats and styles. See a selection of work here. Visit The Offices to browse her latest work, or download her portfolio below.


Stephanie Oley






Are your verbs deadweights or dynamos?

Write more concisely and effectively by making sure your verbs really are action words – and simple ones at that.     Of all the writing techniques I teach my clients, using verbs in their simplest and most direct form would be a biggie.   We all start out using English simply enough in childhood. Observations […]

5 reasons for hiring a business writer

Not sure what a professional business writer can do for your business? See if your promotional needs fit into any of the situations described below. 1.   You need someone to write all your marketing materials from scratch. After analysing your target market, the copywriter works with you to first establish the language of your brand […]

Authentic voice found at my local bar

  Here’s a great example of how one business found the language that shows who they are – plus some more ruminations on voice.   The other night we stepped out for a quick dinner and drinks at Corner Bar, our favourite new local find in Rozelle.   Apart from the cosy atmosphere, chipper staff […]

Your voice or the copywriter’s voice?

7 ways that copywriters use tone differently to you, and how to decide if you want this in your marketing material. 1. Defined headline styles. Copywriters tend to stick with lists, questions or imperatives in their headings. For example, ‘5 things not to say on Twitter’, ‘How effective is your branding?’ and ‘Protect your intellectual […]