Wednesday
July 17
2019

Copywriting, editorial and consulting

logo

Writing Consultant
In brief

Good writing makes business sense. It’s shorter. It’s quicker. It’s unambiguous. And it can be learned, provided we first unlearn the bad habits acquired from old-fashioned bosses or ill-trained bloggers.

Sydney-based writing coach Stephanie Oley offers several tried and tested frameworks designed to lift your writing techniques. Workshops range from in-house to public and motivational.

Drawing on her background in magazine journalism, radio and copywriting, Stephanie’s original courses include marketing, business, media and presentation writing, complete with original workbook.

Any course can be customised. All come with rigorous upfront client consultation and post-workshop feedback.

Did we mention?

When not consulting, Stephanie is creative partner at The Offices, where you’ll find her latest copywriting across a range of media. Offline, Stephanie stays busy exploring her passion for design, culture and community, and rambling about Sydney with her young family. She has several fiction manuscripts in progress.

 

Scribbles from Stephanie's notepad 

 

Stephanie offers a mix of in-house and public writing workshops, all replete with her original textbooks. Talk to her about customised writing, speaking and editing gigs too.

 

1. In-house workshops

Got six or so people in need of training? Or a very specific brand voice, project or goal to develop? Ask about the bespoke workshops, where Stephanie’s core presentations are adapted to carry examples from your organisation or industry.

Email moc.yeloeinahpetsnull@olleh to request a brochure on copywriting for marketers, writing for business, writing for the media and delivering a presentation. Rates are shown for full-day, half-day and hourly training.

2. Public workshops

Since 2006, Stephanie has presented several full-day writing workshops at The University of Sydney’s Centre for Continuing Education. Click on the links below for course descriptions, rates and upcoming dates.

Persuasive Marketing Materials

Effective Business Reports

Write and Promote a Media Release

3. Speaking

Whether you need a presentation for humour, hype or help, Stephanie’s extensive public speaking experience places her comfortably in front of any audience. Perhaps you want your people to get excited about writing better, or need a workshop on effective emails or better online bios? Just ask about the possibilities.

4. Writing

Long and short, content and catch-lines, websites and wobblers: Stephanie’s writing folio spans various formats and styles. See a selection of work here. Visit The Offices to browse her latest work, or download her portfolio below.

Stephanie_Portfoliov2_sml

Stephanie Oley

Email

moc.yeloeinahpetsnull@olleh

LinkedIn

stephanieoley

 

The talent mix behind your business report

 

Story Road, by umjanedoan (Flickr)

To write a good business or government report, you need storytelling and analysis in equal doses. Here’s how to harness the natural talents of your workforce.

 

As an organisation, you write a report to achieve an outcome. It must ultimately persuade the reader to do something – take a recommended action, rethink an attitude, or simply engage with you.

So it’s essential that you harness all the possible skills that can be found in a writer, starting with storytelling, and continuing through to developing the tone, analysis and finesse of the writing.

Perhaps your organisation employs one or more fine individuals who possess all of these skills. Maybe you personally have several of these talents yourself, or you have learned them from colleagues. Read on to find out where they apply to report writing.

 

 1.   The storyteller

The storyteller has a knack for knowing what will move their reader. They can hone in on the facts that create a story with substance, a deep truth running through it. Note that the storytellers in your organisation may not initially appear to be the most vocal ones. They sit back, listen and digest – and then they tell those stories. Find them by the coffee machine during breaks, holding colleagues spellbound with their gripping or offbeat anecdotes.

2.   The scribe

This talent is something of a mimic at heart. The scribe can get inside the headspace of an audience or organisation, replicating their language without hesitation. Getting the tone of your report right is crucial to how it’s received by your audience. Look for your resident scribe by running a jargon test on your industry’s lingo – they’ll outdo their colleagues with flying colours.

 3.   The analyst

A powerful report is nothing without some solid number crunching, and this is where your analyst comes in. If left to their own devices, this person could happily write your whole report on background theory alone. Pair your analyst with your storyteller, however, and they’ll source the best facts to back up the storyteller’s message. Where do analysts reside? You’ll find them at their desks long after everyone has left, fervently doing some ‘background reading’.

 4.   The wordsmith

With so many cooks creating the broth known as a report, you’ll eventually need one master chef who can unify the language, balance the arguments with the facts, and spot any formatting glitches. Enter the wordsmith. With a little attention to detail and some quality learning materials, almost anyone can learn to be a wordsmith. Otherwise, you’ll find them patiently answering their colleagues’ spelling queries, all through the working day.

Leave a Reply

Your email address will not be published. Required fields are marked *