January 12

Copywriting, editorial and consulting


Writing Consultant
In brief

Good writing makes business sense. It’s shorter. It’s quicker. It’s unambiguous. And it can be learned, provided we first unlearn the bad habits acquired from old-fashioned bosses or ill-trained bloggers.

Sydney-based writing coach Stephanie Oley offers several tried and tested frameworks designed to lift your writing techniques. Workshops range from in-house to public and motivational.

Drawing on her background in magazine journalism, radio and copywriting, Stephanie’s original courses include marketing, business, media and presentation writing, complete with original workbook.

Any course can be customised. All come with rigorous upfront client consultation and post-workshop feedback.

Did we mention?

When not consulting, Stephanie is creative partner at The Offices, where you’ll find her latest copywriting across a range of media. Offline, Stephanie stays busy exploring her passion for design, culture and community, and rambling about Sydney with her young family. She has several fiction manuscripts in progress.


Scribbles from Stephanie's notepad 


Stephanie offers a mix of in-house and public writing workshops, all replete with her original textbooks. Talk to her about customised writing, speaking and editing gigs too.


1. In-house workshops

Got six or so people in need of training? Or a very specific brand voice, project or goal to develop? Ask about the bespoke workshops, where Stephanie’s core presentations are adapted to carry examples from your organisation or industry.

Email moc.yeloeinahpetsnull@olleh to request a brochure on copywriting for marketers, writing for business, writing for the media and delivering a presentation. Rates are shown for full-day, half-day and hourly training.

2. Public workshops

Since 2006, Stephanie has presented several full-day writing workshops at The University of Sydney’s Centre for Continuing Education. Click on the links below for course descriptions, rates and upcoming dates.

Persuasive Marketing Materials

Effective Business Reports

Write and Promote a Media Release

3. Speaking

Whether you need a presentation for humour, hype or help, Stephanie’s extensive public speaking experience places her comfortably in front of any audience. Perhaps you want your people to get excited about writing better, or need a workshop on effective emails or better online bios? Just ask about the possibilities.

4. Writing

Long and short, content and catch-lines, websites and wobblers: Stephanie’s writing folio spans various formats and styles. See a selection of work here. Visit The Offices to browse her latest work, or download her portfolio below.


Stephanie Oley






Rendez-vous en France travel magazine 2013


A French travel magazine devoted to cycling and design? And with this theme expressed on the cover? Mais oui! Both the cover and content of last year’s Rendez-vous en France magazine, produced annually for Atout France, are designer, Frenchy and cycle-tastic all at once.

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Timeline copy for Audi quattro campaign


This timeline for Audi’s ‘Land of quattro’ lounge, held at Sydney’s Fox Studios in late August 2013, was an exciting chance to add depth to an established luxury brand. Written for Sydney experiential agency, Play Comms. Getting into the headspace of sexy car-talk was fun. Here’s what I mean: ‘With its fluid lines and powerful […]

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Web copy, brochure and video script for Viva by Crown


Sydney experiential branding agency Play Comms asked me to write the web copy, brochure and video script for Viva by Crown, a slick new development that’s selling fast in Ryde. It’s a far-reaching brand experience that extends right across to the corporate site, mini website, videos and more, using my copy – and supported of […]

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Rendez-vous en France travel magazine 2012


This issue of Rendez-vous en France 2012, the glossy travel mag published annually for Atout France Sydney, was the first to feature the organisation’s new global masthead and page design. Top stories in the 2012 issue include hip Parisian wine bars, eco-chic ‘glamping’ destinations, champagne’s lasting link with celebrities, Edmund Capon’s France, and Marseille’s soon-to-be-unveiled waterfront revamp. […]

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Editor, Atout France consumer travel magazine


Since 2006 I’ve been editor of Vive La France, the glossy travel mag put out each year by Atout France, aka the French Tourism Development Agency. Apart from liaising with the many client parties to produce content that reflects their market position, I write, commission and edit stories on timely travel trends in France. This year […]

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Research and Japanese translation, ‘Hiroshima Nagasaki’


Award-winning journalist and author Paul Ham asked me back in 2009 to help research and translate for his epic book, Hiroshima Nagasaki, which details the dropping of an atomic bomb on Hiroshima and Nagasaki in 1945. Paul’s book is one of the only historical tomes to date that recounts the story from both sides – Japanese […]

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In-house style guide, NSW Natural Resources Commission


The NSW Government’s Natural Resources Commission (NRC) asked me to complete a partially developed style guide, describing the proper formatting for NRC reports and internal documents. The result is the 55-page ‘Style guide: Correct formatting and language use at the NRC.’ To the NRC’s original chapter on formatting, I added a chapter on style rules, […]

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Writing manual, Natural Resources Commission


I developed and wrote this 54-page writing manual in close consultation with staff and directors at the NSW Government’s Natural Resources Commission (NRC). The NRC wanted a publication that would take staff through the logical steps to producing a persuasive and scientifically sound report, but without being overly prescriptive in its guidance. After exploring several […]

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60 seconds with Paola Navone


60 seconds with Paola Navone By Stephanie Gartelmann   What first drew you to architecture and design? Initially, nothing. I just wanted to travel the world, and to oppose the conservative career path my parents envisaged for me – teaching and engineering! But I eventually decided on architecture, and I became interested in utopian architecture […]

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Surf and turf


Belle Magazine – Passenger   Surf and turf Immerse yourself in architectural genius at these 10 retreats, among the most exclusive destinations to be had in the land. By Stephanie Oley   Film sequences, magazine shoots and jet-set rendezvous: these are the kinds of glamorous goings-on regular to Australia’s most exclusive holiday pads. But the […]

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