Thursday
August 15
2019

Copywriting, editorial and consulting

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Writing Consultant
In brief

Good writing makes business sense. It’s shorter. It’s quicker. It’s unambiguous. And it can be learned, provided we first unlearn the bad habits acquired from old-fashioned bosses or ill-trained bloggers.

Sydney-based writing coach Stephanie Oley offers several tried and tested frameworks designed to lift your writing techniques. Workshops range from in-house to public and motivational.

Drawing on her background in magazine journalism, radio and copywriting, Stephanie’s original courses include marketing, business, media and presentation writing, complete with original workbook.

Any course can be customised. All come with rigorous upfront client consultation and post-workshop feedback.

Did we mention?

When not consulting, Stephanie is creative partner at The Offices, where you’ll find her latest copywriting across a range of media. Offline, Stephanie stays busy exploring her passion for design, culture and community, and rambling about Sydney with her young family. She has several fiction manuscripts in progress.

 

Scribbles from Stephanie's notepad 

 

Stephanie offers a mix of in-house and public writing workshops, all replete with her original textbooks. Talk to her about customised writing, speaking and editing gigs too.

 

1. In-house workshops

Got six or so people in need of training? Or a very specific brand voice, project or goal to develop? Ask about the bespoke workshops, where Stephanie’s core presentations are adapted to carry examples from your organisation or industry.

Email moc.yeloeinahpetsnull@olleh to request a brochure on copywriting for marketers, writing for business, writing for the media and delivering a presentation. Rates are shown for full-day, half-day and hourly training.

2. Public workshops

Since 2006, Stephanie has presented several full-day writing workshops at The University of Sydney’s Centre for Continuing Education. Click on the links below for course descriptions, rates and upcoming dates.

Persuasive Marketing Materials

Effective Business Reports

Write and Promote a Media Release

3. Speaking

Whether you need a presentation for humour, hype or help, Stephanie’s extensive public speaking experience places her comfortably in front of any audience. Perhaps you want your people to get excited about writing better, or need a workshop on effective emails or better online bios? Just ask about the possibilities.

4. Writing

Long and short, content and catch-lines, websites and wobblers: Stephanie’s writing folio spans various formats and styles. See a selection of work here. Visit The Offices to browse her latest work, or download her portfolio below.

Stephanie_Portfoliov2_sml

Stephanie Oley

Email

moc.yeloeinahpetsnull@olleh

LinkedIn

stephanieoley

 

Clauses, phrases and grammar mazes: Part 1

 
By Michelle du Pray via Flickr.

By Michelle du Pray via Flickr.

To improve sentence grammar, start with clauses and phrases. This post explains how to unravel dense logic in writing by looking at its core chunks first. 

At a recent inhouse writing workshop I ran, a sore-headed participant looked at me in exasperation one hour into the grammar session. “But why does any of this matter in the workplace, anyway?”

I should say, straight off, that we can solve a lot of grammar problems just by chopping long sentences down into two or three shorter ones. Main subject and verb are instantly clarified, and your natural intuition for logic and language will do the rest. Easy.

But my full answer to that workshop question is twofold.

Firstly, understanding grammar helps you resolve workplace disagreements more effectively. Grammar is like the science of words and their relation to each other. So being able to explain that a main clause is buried in the middle of a bunch of other clauses, or that subject X takes verb form Y when it’s plural, is handy.

Secondly, understanding the logic behind grammar helps you make quicker decisions on the go. When someone flicks you a sentence like, “There is much fragmentation in Sydney’s consumer legal market,” your built-in grammar detective immediately spots a dud subject. Revise the sentence so the subject is clearer, and you get the more useful: “Sydney’s consumer legal market is greatly fragmented.”

So, where to start?

First off, take a deep breath and be prepared for the basics to take a while to sink in. (Confession: I spent a full two days getting my head around grammar so I could present it in this one-hour training session).

If you’re teaching yourself, make sure to use resources with built-in tests so you can practice your newfound skills on the go. Grammar.about.com is useful, as is the grammar chapter in John Seely’s 2005 Oxford Guide to Effective Writing and Speaking.

Then start with an overview of grammar, from big-picture to small-picture. Grammar operates at four essential levels: sentences, clauses, phrases and words. In this post I’m going to focus on clauses, because this is where most of the potential disagreements lie. We’ll talk about phrases in the next post.  

Anatomy of sentence clauses

A clause is a group of words that generally contain a subject phrase and a verb phrase; some also have an object phrase. A correct clause can stand on its own: for example, “He ran” or “She told me.” A simple sentence has just one clause, while more complex sentences may have coordinating, subordinate or relative clauses – or a combination of several.

Coordinating clauses (underlined): The forum is in November and registrations close in October.

Main clause (not underlined) and subordinating clause (underlined): The forum is in November, when many top delegates are already in town.

Main clause (not underlined) and relative clause (underlined): The forum is held the same month that many top delegates are already in town.

 

  • Coordinating clauses are linked with conjunctions including: and, but, or, nor, then, yet, after, as, before, until, so.
  • Subordinating clauses are linked to the main clause with conjunctions including: while, when, because, as, since.
  • Relative clauses are linked to the main clause with relative pronouns: who, whom, which, that, where, when.

When writers use several kinds of clauses in one sentence, they end up with a complex compounding sentence where the logic sometimes becomes hard to follow. The following sentence uses the following clauses: [1] main; [2] subordinating; [3] relative; and [4a] and [4b] coordinating clauses.

[1] The forum is in November, [2] which is the same month [3] that many top delegates are already in town, [4a] so we can guarantee great speakers and a large turnout, and [4b] ensure we meet our sales targets.

So uh, why does this matter?

You’ll want to know the different kinds of clauses, and the conjunctions you’ll need to combine them, so you can check whether the main point is at the start of the sentence, or at the end or somewhere in the middle.

Compare this (subordinating clause + main clause):

In the 50 years since founding, ABC Accounting has helped thousands of Australians with their tax issues.

With this (main clause + subordinating clause):

ABC Accounting has helped thousands of Australians with their tax issues since its founding 50 years ago.

By moving the main clause to the front of the sentence, you help busy readers get to the main point more quickly. If your writing is for any online format, you will help search engines find your article more quickly. You can read more about clauses, and how to combine them, here: http://grammar.ccc.commnet.edu/grammar/clauses.htm and here http://www.dailywritingtips.com/25-subordinating-conjunctions/.

Our post on grammar continues here with a look at the phrases that make up clauses.

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