Recently, managers at ANZ Bank were told by their new chief executive, Nuno Matos, to
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All of us write – which is why opinions on the subject are so strong. Stretch your creative associations, and read or watch our latest insights on various aspects of writing.
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Stories are a powerful way to celebrate impact, share values, rethink problems and generally get teams on board with other valuable messages. But how do you become a good business storyteller?
Establishing your brand’s tone of voice is hard work. Once the basics are in place, you can follow these steps to dial the formality up and down for different audiences.
It’s that hidden artillery in your argument that makes your writing more persuasive.
Naming a business or product is a tough task, and well worth the extra time needed to think up and test out a good one.
