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All of us write – which is why opinions on the subject are so strong. Stretch your creative associations, and read or watch our latest insights on various aspects of writing.
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3 steps to writing more precisely
Pet words, tricky phrasing, jargon and unnecessary wordplay are all examples of not writing precisely. Here are three ways to get clarity back into your writing.
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3 steps to writing more precisely
Pet words, tricky phrasing, jargon and unnecessary wordplay are all examples of not writing precisely. Here are three ways to get clarity back into your writing.
To cc, or not to cc? How to manage group emailing
Few workplace matters cause collective groans like emailing – especially when entire teams are looped in. From cc’ing to avoidance, are some thoughts on managing group email scenarios.
The rise of the storyteller
Stories are a powerful way to celebrate impact, share values, rethink problems and generally get teams on board with other valuable messages. But how do you become a good business storyteller?
Business email shockers from the customer coalface
If these business emails are anything to go by, then written communications is at an all-time low in Australia.
How to give jargon-creep the flick
Bored of benchmarks? Sick of stakeholders, solutions and drinking the Kool-Aid? Well, you should be, because jargon is no way to express the uniqueness of your business.
Tone of voice, so much choice
Establishing your brand’s tone of voice is hard work. Once the basics are in place, you can follow these steps to dial the formality up and down for different audiences.
Clauses, phrases and grammar mazes: Part 2
Get a tighter grip on your sentence grammar with a look at phrases: hardworking groups of words that you can move around to control which information your reader finds first.
Clauses, phrases and grammar mazes: Part 1
To improve sentence grammar, start with clauses and phrases. This post explains how to unravel dense logic in writing by looking at its core chunks first.
PowerPoint love: Divide your messaging, conquer your audience
Lately I’m seeing a lot of massive PowerPoints – especially in data-heavy industries, or when presenters think audiences want the slide deck after a presentation. But it’s much kinder to separate a presentation from its follow-up report.
