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All of us write – which is why opinions on the subject are so strong. Stretch your creative associations, and read or watch our latest insights on various aspects of writing.
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How to shrink your supersized PowerPoints
The five-slide mandate: Why executive caps on presentation decks are really about cognitive discipline.
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Nailing the 5 elements of your brand voice
It’s almost impossible to imitate someone else’s voice. So when writing on their behalf, you must have a stringent set of guidelines on dealing with the crucial components of voice. Here are the main ones to consider.
Make your writing more engaging with this simple hack
Write more concisely and effectively by making sure your verbs really are action words – and simple ones at that.
