News, views and insights
All of us write – which is why opinions on the subject are so strong. Stretch your creative associations, and read or watch our latest insights on various aspects of writing.
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The 7 essential writing skills your team must have
When people on your team lack a decent skillset in written communication, the result is often inaction and wasted time.
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Voice and tone – are you getting it right?
Establishing your brand’s tone of voice is hard work. Once the basics are in place, you can follow these steps to dial the formality up and down for different audiences.
Why your numbers don’t tell the full story
Interpreting data is a balance of science and art – of knowing when to question the figures, and when to let them speak for themselves.
Cut your writing time with these 5 planning tools
Use the right tools to plan a piece of writing, whether it’s a business report or a marketing soundbite, and you’ll cut drastic amounts of writing time.
Managing the email onslaught – as easy as 1, 2, 3
Managing email overload is a huge drain on our productive hours, yet workplace correspondence almost impossible to avoid. Here’s how to write and manage your emails better – and instil better e-habits into your business peers while you’re at it.
The secret of arguing persuasively
It’s that hidden artillery in your argument that makes your writing more persuasive.
The talent mix behind your business report
To write a good business or government report, you need storytelling and analysis in equal doses. But that doesn’t mean you need one star writer who can do it all.
Ruminations on a name
Naming a business or product is a tough task, and well worth the extra time needed to think up and test out a good one.
Nailing the 5 elements of your brand voice
It’s almost impossible to imitate someone else’s voice. So when writing on their behalf, you must have a stringent set of guidelines on dealing with the crucial components of voice. Here are the main ones to consider.
The 1 surest way to a grammar boost
The comma is the simplest of punctuation elements, and remains the most versatile that writers can use.
