News, views and insights
All of us write – which is why opinions on the subject are so strong. Stretch your creative associations, and read or watch our latest insights on various aspects of writing.
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Why technically brilliant documents still fail to get approved
When a business case or board paper stalls, the issue is rarely a lack of technical expertise. It’s almost always a failure of stakeholder alignment – burying critical decision-making points beneath slabs of irrelevant detail.
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3 steps to writing more precisely
Pet words, tricky phrasing, jargon and unnecessary wordplay all get in the way of writing with intent. Here are three ways to get clarity back into your writing.
The rise of the storyteller
Stories are a powerful way to celebrate impact, share values, rethink problems and generally get teams on board with other valuable messages. But how do you become a good business storyteller?
Business email shockers from the customer coalface
If these business emails are anything to go by, then written communications is at an all-time low in Australia.
How to give jargon-creep the flick
Bored of benchmarks? Sick of stakeholders, solutions and drinking the Kool-Aid? Well, you should be, because jargon is no way to express the uniqueness of your business.
Voice and tone – are you getting it right?
Establishing your brand’s tone of voice is hard work. Once the basics are in place, you can follow these steps to dial the formality up and down for different audiences.
Cut your writing time with these 5 planning tools
Use the right tools to plan a piece of writing, whether it’s a business report or a marketing soundbite, and you’ll cut drastic amounts of writing time.
Managing the email onslaught – as easy as 1, 2, 3
Managing email overload is a huge drain on our productive hours, yet workplace correspondence almost impossible to avoid. Here’s how to write and manage your emails better – and instil better e-habits into your business peers while you’re at it.
The secret of arguing persuasively
It’s that hidden artillery in your argument that makes your writing more persuasive.
The talent mix behind your business report
To write a good business or government report, you need storytelling and analysis in equal doses. But that doesn’t mean you need one star writer who can do it all.
