Not sure what a professional business writer can do for your business? See if your promotional needs fit into any of the situations described below.
1. You need someone to write all your marketing materials from scratch.
After analysing your target market, the copywriter works with you to first establish the language of your brand and the keywords you’ll be using. She will propose some marketing materials you’ll need to get started – a website, rate cards and brochures, for example – and discuss your plan for getting this message to the right people.
2. You need someone to build on the promotional materials you already use.
Say you already have a website, a product guide and some fact sheets for your business. You now need a new page for that website and a handful of new brochures. Your copywriter will create a page that complements your existing site and materials, while showing how the new offering fits in. And, if she’s a perfectionist, she’ll tighten up bits and pieces elsewhere on the site to reflect the changes.
3. You like your own copy, but need an experienced eye to tweak it for effectiveness.
Let’s face it: professionally written copy has a certain universality, and perhaps you and your customers prefer the individual nuances of your own writing. In just a few hours, a good copywriter can tighten your copy for grammatical correctness and effectiveness, and deliver you a tailored report of language traps to avoid in future. The result? A polished piece of prose in your voice, but without any errors.
4. You need a set of templates so you and your staff can send out quality materials yourself.
You’re confident you can produce compelling offers and newsletters yourself, but you need a copywriter to set up some templates to ensure your messages are consistent. Your copywriter should be able to audit your business keywords and establish a style guide defining these key terms, before creating user-friendly templates for your business emails, offers, newsletters and more.
5. You or your staff need training in how to write better.
There are several traps that inexperienced writers can fall into – such as failing to state their offer clearly, or burying their service benefits in unclear wording. With as little as a half-day’s training, most people can make vast improvements to their writing. The training option works best when paired with tailor-written templates or group work designed to update your in-house materials.
