News, views and insights
All of us write – which is why opinions on the subject are so strong. Stretch your creative associations, and read or watch our latest insights on various aspects of writing.
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Writing with AI: Brilliant, risky or both?
It’s been almost three years since the release of ChatGPT. Yet for many Australian professionals,
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Business email shockers from the customer coalface
If these business emails are anything to go by, then written communications is at an all-time low in Australia.
How to give jargon-creep the flick
Bored of benchmarks? Sick of stakeholders, solutions and drinking the Kool-Aid? Well, you should be, because jargon is no way to express the uniqueness of your business.
Voice and tone – are you getting it right?
Establishing your brand’s tone of voice is hard work. Once the basics are in place, you can follow these steps to dial the formality up and down for different audiences.
Why your numbers don’t tell the full story
Interpreting data is a balance of science and art – of knowing when to question the figures, and when to let them speak for themselves.
Cut your writing time with these 5 planning tools
Use the right tools to plan a piece of writing, whether it’s a business report or a marketing soundbite, and you’ll cut drastic amounts of writing time.
Managing the email onslaught – as easy as 1, 2, 3
Managing email overload is a huge drain on our productive hours, yet workplace correspondence almost impossible to avoid. Here’s how to write and manage your emails better – and instil better e-habits into your business peers while you’re at it.
The secret of arguing persuasively
It’s that hidden artillery in your argument that makes your writing more persuasive.
The talent mix behind your business report
To write a good business or government report, you need storytelling and analysis in equal doses. But that doesn’t mean you need one star writer who can do it all.
Ruminations on a name
Naming a business or product is a tough task, and well worth the extra time needed to think up and test out a good one.
