News, views and insights
All of us write – which is why opinions on the subject are so strong. Stretch your creative associations, and read or watch our latest insights on various aspects of writing.
Categories
Featured Post
Workplace emails and conflict: Why you should start with a conversation
On the surface, workplace writing looks like a solo activity involving one person tapping their thoughts into their keyboards. But as we know, human relationships are complex and many issues can’t be fixed with a one-sided stream of words. Recognise when to step away from your desk and seek out the deeper truth before writing.
Read More
Nailing the 5 elements of your brand voice
It’s almost impossible to imitate someone else’s voice. So when writing on their behalf, you must have a stringent set of guidelines on dealing with the crucial components of voice. Here are the main ones to consider.
The 1 surest way to a grammar boost
The comma is the simplest of punctuation elements, and remains the most versatile that writers can use.
Make your writing more engaging with this simple hack
Write more concisely and effectively by making sure your verbs really are action words – and simple ones at that.
5 reasons for hiring a business writer
Not sure what a professional business writer can do for your business? See if your
