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All of us write – which is why opinions on the subject are so strong. Stretch your creative associations, and read or watch our latest insights on various aspects of writing.
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Writing with AI: Brilliant, risky or both?
It’s been almost three years since the release of ChatGPT. Yet for many Australian professionals, the use of this and other artificial intelligence (AI) writing tools remains unofficial and not mandated by work.
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Ruminations on a name
Naming a business or product is a tough task, and well worth the extra time needed to think up and test out a good one.
Nailing the 5 elements of your brand voice
It’s almost impossible to imitate someone else’s voice. So when writing on their behalf, you must have a stringent set of guidelines on dealing with the crucial components of voice. Here are the main ones to consider.
The 1 surest way to a grammar boost
The comma is the simplest of punctuation elements, and remains the most versatile that writers can use.
Make your writing more engaging with this simple hack
Write more concisely and effectively by making sure your verbs really are action words – and simple ones at that.
5 reasons for hiring a business writer
Not sure what a professional business writer can do for your business? See if your
